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香格城堡冰葡萄酒品牌營(yíng)銷(xiāo)推廣策劃案

香格城堡冰葡萄酒生產(chǎn)基地坐落在新疆伊犁天山腳下,這里與著名的加拿大Niagara冰酒產(chǎn)區(qū)及德國(guó)的Mosel-Saar-Ruwer冰酒產(chǎn)區(qū)具有相同的緯度。依天山、傍伊犁河畔及高海拔的地理環(huán)境,形成了獨(dú)特的小氣候區(qū)域,陽(yáng)光充足,晝夜溫差大,寒冷而不干燥,每年都能達(dá)到生產(chǎn)冰酒所需的苛刻條件,具有最適宜生長(zhǎng)優(yōu)質(zhì)冰酒所需的優(yōu)質(zhì)葡萄原料及釀造冰酒的天然環(huán)境。香格城堡天山冰酒產(chǎn)區(qū)也因此成為世界三大冰酒產(chǎn)區(qū)之一,享譽(yù)世界。

公司所產(chǎn)的冰紅、冰白等產(chǎn)品選料精良,工藝考究,濃香悅?cè)?、綿甜爽口、營(yíng)養(yǎng)豐富。并以獨(dú)特的風(fēng)味、超群的品質(zhì)備受消費(fèi)者青睞,暢銷(xiāo)世界各地。

公司一直以來(lái)秉承“以德治業(yè)、追求卓越、誠(chéng)信為本、與時(shí)俱進(jìn)”的經(jīng)營(yíng)理念,為消費(fèi)者、為客戶、為冰酒行業(yè)提供最優(yōu)質(zhì)的、與眾不同的,獨(dú)具特色的產(chǎn)品和服務(wù)。將香格城堡打造成中國(guó)冰酒的一面旗幟,踏入國(guó)際一流冰酒品牌行列,傲立于冰酒之巔。

Xegacastle ice wine produce base is sitting on the foot of Tianshan Mountains in a huge grape planting base, where the famous ice wine producing regions of Canada, Ontario, has the same latitude, By Tian, and Ili River , the high altitude of the geographical environment, has developed a unique micro-climate regions, sunlight, temperature difference between day and night, cold but not dry. Required to achieve an annual production of ice wine harsh conditions, with the most suitable for the growth of high-quality ice wine grapes needed raw materials and brewing quality ice wine's natural environment. Therefore, Xagecastle Tianshan ice wine producing areas is one  of the world's three major ice wine producing areas.

Ice wine and ice white wine produced by the company ,sophisticated technology and the flavor is pleasant, mellow and refreshing, nutritious. And a unique flavor, good quality, good reputation been popular with consumers,sold all over the world.

The company has been adhering to the "rule of virtue industry, the pursuit of excellence, integrity-based, with the times" business philosophy. For consumers, customers, for the ice wine industry to provide the highest quality, distinctive, unique products and services. Xagecastle fight will result in a banner of China's ice wine, ice wine brands into the top ranks of international, standing proudly on top of ice wine.

 

 

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洛陽(yáng)杜康VI設(shè)計(jì)品牌形象設(shè)計(jì)終南液白酒品牌策劃方案
品牌全案營(yíng)銷(xiāo)策劃行業(yè)領(lǐng)先

已幫助近1000家企業(yè)實(shí)現(xiàn)品牌夢(mèng)想

90年代,鷹隼試翼……

開(kāi)創(chuàng)中國(guó)品牌全案整合策劃先河

新世紀(jì),披荊斬棘……

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關(guān)于要點(diǎn)

深圳要點(diǎn)品牌設(shè)計(jì),是由中國(guó)營(yíng)銷(xiāo)專(zhuān)家、上市公司首席營(yíng)銷(xiāo)策劃——陳旭東先生創(chuàng)立,由國(guó)際平面設(shè)計(jì)聯(lián)合會(huì)(ICOGRAOA)會(huì)員、世界華人藝術(shù)家協(xié)會(huì)會(huì)員、世界華人百杰設(shè)計(jì)師——陳小明擔(dān)任視覺(jué)創(chuàng)意總監(jiān)。


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